To build on the company’s high-growth enterprise customer strategy and market leadership in higher-education, a newly created role of Chief Marketing Officer (CMO) has been added to Modo’s executive team
Modo Labs, developer of the world’s leading mobile engagement platform, today announced the appointment of Rebecca Murtagh as CMO. With decades of high-tech B2B marketing experience, Murtagh will lead and execute Modo’s go-to-market strategy, to build on this year’s record-breaking customer growth in higher education and enterprise markets. Murtagh will report to Modo’s CEO Stewart Elliot.
Murtagh’s experience spans multi-billion dollar companies to high-growth start-ups. Most recently, as the lead marketing executive for branding and corporate communications at Zerto, she established the company as an IT resilience leader. Prior to Zerto, Murtagh was Vice President of Global Marketing at Akamai. Her career at Akamai spanned over 16 years, during which time she led the globalization of marketing operations and branding and spearheaded the design and execution of the company’s digital marketing strategy.
“Today employees and students alike expect engaging mobile experiences in every aspect of their lives,” said Murtagh. “With Modo, universities and enterprises can easily deliver just that. I’m excited to be joining the founders and leadership team and for the opportunity to build on the momentum Modo has achieved in the marketplace.
Murtagh added, “My mission at Modo will be to accelerate the growth of the Modo brand and to ensure that anyone leading a next generation workplace or campus transformation will already know that Modo’s platform makes it easy to build a mobile-first experience that will not only delight users but be the technology foundation for their digital campus and workplace.”
“We are very pleased and excited to have someone of Rebecca’s caliber join the Modo team,” said Stewart Elliot, Chief Executive Officer of Modo Labs. “Rebecca’s in-depth enterprise experience and proven marketing, branding and alliance-building skills will accelerate our expansion efforts as we scale for future growth.
About Modo Labs
Trusted by hundreds of universities and companies around the world, Modo Labs offers an enterprise-scale mobile engagement and communication platform that allows customers to quickly and easily create campus or workplace apps that engage students, staff, visitors, and prospects. By using Modo, our customers quickly unlock innovation and digitally transform their organizations by harnessing the domain skills of any person in their organization, regardless of technical skill set. For more information, visit modolabs.com